We caught this article on 5 SEO mistakes that crush rankings by Neil Patel the other day. For all 5 of the common mistakes, we recommend you checking out the post. We’ll just touch on Common mistake number 1 because it deals with keyword rich anchor text. It’s obviously important and it’s something we want to help you with in our Pro Listings.
Common mistake #1: You can be rich, but not filthy rich… in anchor text
The best way to boost your rankings is to build rich anchor text links. For example, if my startup KISSmetrics wants to rank well for the term “web analytics” I need to get other websites to link to KISSmetrics.
When convincing these sites to link to me, I ideally want them to link with the phrase web analytics as the link text instead of my company name, KISSmetrics.
If more people link to you with the keyword you want to rank for as the anchor text of the link, your rankings will start sky rocketing for that keyword.
But what you may not know is that if you get too many links that are rich in anchor text your rankings will drastically drop after a while. So you have to rotate the anchor text up and ideally make it natural.
In essence having rich anchor text is good, but it can’t be too rich. I usually try to keep my anchor text rich for less than 10% of my links.
As Neil mentions, keyword rich anchor text is very very important. At the same time, you want to keep those anchored links to be natural. Getting blogs to link to you with the exact keyword rich text that you desire is not easy. Bothering bloggers and websites to later update their blogs is not really an option – unless you want to nag. I’m cool if someone asks me once.
That said, our Plus and Pro listings offer the ability to tell us the anchored text that you desire to build page rank and SEO awesomeness. The chance that you’re getting too many filthy rich links is pretty unlikely. Most people seem to link on your name, company name, click here, or read more.
Our Pro Listings are already talking about their SEO movement and it is exciting to hear. We want you to be the one talking next! Even if you don’t opt to go for a Pro Listing right now, you can also see that simply listing as a free account will help your photography business and website!